Beauty’s Direct Approach

Who needs brick-and-mortar?

A new breed of beauty brands like Jay Manuel Beauty, Glossier, Beautycounter and Tula have scrapped the old adage of “Try before you buy,” and are in favor of taking their products directly to the consumer via TV or the Internet to ignite impulse sales.

These upstart brands are creating beauty’s new reality, one where fashion seems to be ahead of the game with e-commerce players like Warby Parker, BaubleBar, Bonobos and Negative Underwear, among others.

“[Consumers are] buying [online] with the incentive that you’re first to have it,” said Karen Grant, vice president and global beauty industry analyst at The NPD Group Inc. “You’re getting these special deals or you’re getting the sneak peak. There’s a lot of buzz and fun for that impulse purchase, too.”

NPD reported that in 2013 the prestige market was up 5 percent, but the direct-to-consumer category was up 19 percent and it was growing about equally between makeup and skin care. Fragrance on the other hand, isn’t so appealing to purchase online.

Grant added, “The makeup category has been huge. The presence of brands like Sephora and MAC [online] has really helped to create a lot of excitement because it’s so visually easy to see color [on screen].”

While the likes of Sephora and Amazon may dominate beauty e-commerce, these new direct-to-consumer brands believe they have a competitive advantage with their authentic voice. Plus, smaller brands find it’s hard to differentiate themselves in a department or specialty store with the absence of multimillion-dollar advertisingcampaigns.

“There’s a cost obviously associated with launching digitally,” said Grant. “But in-store you have to have inventory and personnel. In a store you have to ask, How can I get the space to make sure someone sees me there?”

Celebrity makeup […]

Stepping Up My Skincare Routine with TULA

This month, I turned 28 and immediately started referring to myself as an “old lady.” I know, I know – I’m not really old, far from it. BUT, there are things about myself that I’m noticing are changing. Like, I’m becoming more responsible with making financial decisions (This I can’t equate 100% to getting older – it helps whenever your husband works in finance!). And, I’m opting much more for “nights in” instead of “nights out.” Most of all, I’m realizing that taking better care of myself is a MUST.

I’ve realized that I can’t buy the same cheap makeup I did in high school.  I’m not stalking Forever 21 to get 10 pairs of cheap leggings at the beginning of fall, but instead going to Bloomingdales and getting 2 really good pairs.  And, I most definitely can’t sleep with my makeup on anymore. My skincare routine has changed dramatically, and I’ve made a pact with myself to spend the extra cash on products that really do the job and will keep my skin looking young and in good health.
Why I’m Using TULA
I was recently introduced to the new beauty regimen, TULA – am I’m pretty much in love with the 4 products that comprises this skincare system! I was on the prowl for a skincare routine that truly made my skin feel clean (because some just don’t!), and I wanted to be able to see a difference. Other concerns of mine were how dry my skin becomes as the temperatures drop, and of course taking preventive action against aging while I’m still young.

After using this product for a few weeks, I can honestly say that my skin looks and feels great! I am even […]

How to Have Healthy Skin in 30 Days

Tula is the Sanskrit word for balance. The concept of the line is that we need to take care of our insides to look good on the outside; and that feeling beautiful on the outside can improve how we feel on the inside.  The line specifically incorporates a patented Probiotic Technology, which is quite unusual in skin care products. Recent studies have showed that the topical use of probiotics stimulates skin’s protective mechanism, improves moisture and the balance of the “good” bacteria on the skin’s surface, guards against acne and UV-induced damage and boosts skin’s elasticity and collagen production.

I hate to admit I am getting older but I have a 24-year-old son and 21-year-old daughter. I have always looked younger than I actually am so I never really thought about getting lines around my eyes. I use to think this only happened too very old women. When I was approached to take the #TULAForLife 30 day challenge I thought ME? I am way to young for that!  I started taking a good look around my eyes and at my skin. I am actually starting to get little lines by my eyes and my skin is dry and has rough patches. How did this happen to ME? I did not like what I saw.  I knew I needed to fix the problem and fast. I decided to take the #TULAForLife 30 day challenge.

The  Tula skin care products included:

     Purifying Face Cleanser
     Illuminating Face Serum
     Revitalizing Eye Cream
     Hydrating Day and Night Cream

MY THOUGHTS:
I began using the Tula skin care products right away. The Purifying Face cleanser works very well It feels like it gets right in your pores. The Cleanser is also great at removing eye makeup.  Next I used the […]

Probiotics: Good for You Inside and Out

Thanks to my recent IBS diagnosis, I have a profound interest in probiotics. Just one little capsule of “good” bacteria a day (along with cutting just about everything fun out of my diet) seems to be making my belly less irritable—and treating my skin to probiotics has been beneficial as well. Since committing to TULA (which means “balance” in Sanskrit) my skin is visibly less red, more radiant and all around in a better mood, just like me.

This probiotic-infused collection initially caught my eye because it’s the brainchild of a gastroenterologist named Dr. Roshini Raj (who obviously understands the effect of probiotics when taken internally). Studies about the effects of probiotics on the skin are a bit harder to come by, but I did a quick Google Scholar search and found research linking them to improvement in eczema and atopic dermatitis, so there’s definitely a connection whether it’s well understood or not.

TULA’s probiotic technology uses these good bacteria to defend the skin against “bad” bacteria (one type of which causes acne… Hmm). In addition to probiotics, the Purifying Face Cleanser, Illuminating Face Serum, Hydrating Day & Night Cream, and Revitalizing Eye Cream are also formulated with peptides, antioxidants and omega fatty acids for an all-around skin-nourishing and anti-aging regimen. All of the products are gluten-free as well, which is nice because I’m gluten-free now, too.

Aside from happy skin, I have to say how much I love the scent. It’s soft and powdery, and I’m not one to underestimate the connection between fragrances and emotions. The cleanser does a great job at removing makeup, the moisturizer is amazingly hydrating without being greasy so it doesn’t interfere with makeup in the morning, and the eye cream […]

Skin Care Review: TULA

YouTube beauty blogger BronzeGoddess01 reviews TULA skin care line.

  • Permalink Gallery

    Natural Beauty Requires Natural Cosmetics Use #TulaForLife and Giveaway!

Natural Beauty Requires Natural Cosmetics Use #TulaForLife and Giveaway!

One of the most wanted things in this world is beauty. Who doesn’t want to become beautiful, right? As much as possible, we want to look attractive and we want to maintain this look as long as we can. One way of accomplishing this is to resort to beauty products that we often hear or see on TV or read in beauty magazines. However, these products are usually synthetic and basically contain ingredients which are not supposed to be taken up by our body naturally. As these toxic substances are being exposed, beauty experts are now focusing on natural ingredients thus not to alter the natural components of our body.

Since I’m one of those who wants to maintain natural beauty, I see to it that before I go to sleep, I’m able to clean my face with TULA’s Purifying Face Cleanser. It thoroughly washes off all the dirt from my activities over the day. To continue the regimen and feel the glow, I also use the Illuminating Face Serum and indeed it lives up to its name. As a mom, I do have my share of sleepless nights so this Revitalizing Eye Cream has been of great help. To sum everything up, their Hydrating Day and Night Cream will keep all the hydration that my body needs to maintain that natural glow and feel. Definitely, TULA made a great change in my appearance and how I feel about myself.

I’m really loving using this Tula probiotic skincare line. I have been using it for a couple of weeks now and I can see a big improvement. I live in Colorado where it’s dry and having these quality skincare products makes my skin more radiant and […]

Extreme Celebrity Health Trends

How close to the edge are the stars going to get healthy? Dr. Roshini Raj joins the Better Show to weigh in.

  • Permalink Gallery

    My #TULAForLife 30 Day Skincare Challenge + a Fab Giveaway For YOU!!

My #TULAForLife 30 Day Skincare Challenge + a Fab Giveaway For YOU!!

This is a sponsored post on behalf of Sverve for TULA Skin Care. I received products & compensation for my participation; however, the product review is based on my own experience with, and opinion of, these products.
I was thrilled to take part in the #TULAForLife 30 Day Skincare Challenge. When the weather gets colder, not only do I worry about scraping the car windows or shoveling out, I worry about my hair, hands, and face – which always seems to show the signs of the cold & wind in the form of dryness. Lots of water, paired with hand cream, deep hair conditioning – can help…but my face is trickier – I need the perfect mix of products that will keep my skin hydrated, without leaving it greasy and susceptible to breakouts as a result. It also needs to soothe any redness & irritation the dryness has brought about.

TULA, which was founded by Dr. Roshini Rajapaksa (“Dr. Raj”), is the Sanskrit word for “balance”. You may have seen her on the Today Show, the View, or Dr. Oz.  When you think of a line of skincare that’s put out by a Doctor, you would probably assume they were a Dermatologist – so it might be surprising to find out that Dr. Raj is actually a Gastroenterologist & Internist!

Her TULA line of products are based on the concept that “we need to take care of our insides to look good on the outside; and that feeling beautiful on the outside can improve how we feel on the inside.” – I agree with that wholeheartedly. When we look good, we feel good.  When we feel good about ourselves – we project a glow, a beauty that you might not be able […]

BEAUTY BUZZWORD: PROBIOTICS – Beauty In The Bag

You probably know that oral probiotics (found in supplements and foods like plain unflavored yogurt, kefir, sauerkraut, miso, pickles, and kimchi) can help rebalance your gut, reduce inflammation throughout your body, and boost your immune system, but did you also know that probiotics are beneficial for the skin when applied topically? Just like your gut, there’s good and bad bacteria present on your skin and when the ratio is out-of-whack, skin can act up in the form of acne, rosacea, eczema, and other skin conditions.

Topical probiotic skincare is the means to clearer, less sensitive, younger looking skin. It helps rebalance everything out and protect, revitalize, and nourish. Though a weekly facial mask with probiotic rich plain yogurt can be helpful, there are also some great skincare products that are rich in probiotics.

 

TULA ($25-$75), which means ‘balance’ in Sanskrit, is specially formulated with beneficial probiotics and nutrients to nourish, brighten, and smooth the skin while reducing fine lines. First-time users might want to sample TULA Probiotic Skincare Discovery Collection ($49), containing travel size samples of the Purifying Face Cleanser, Illuminating Face Serum, Hydrating Day and Night Cream, and Revitalizing Eye Cream.

Read entire article here: Beauty in the Bag 

  • Permalink Gallery

    Probiotic Skincare? Expert Advice + Product Picks On The Latest Skincare Trend!

Probiotic Skincare? Expert Advice + Product Picks On The Latest Skincare Trend!

Easily becoming one the of the hottest new ingredients in skincare, skin-rejuvenating probiotics have found their way inside many new beauty releases lately. But if you’re a tad skeptical, gastroenterologist and the genius behind Tula Skincare, Dr. Roshini Raj explains the science behind this growing trend:

“Probiotics are becoming the latest trend in the beauty industry as recent studies are showing that their health-promoting effects extend way beyond gut well-being and include powerful skin health benefits. Topical application of probiotics also helps strengthen natural skin defenses, lower the stress level in the skin and re-balance the skin’s pH level. A healthy environment of the good bacteria helps skin fight against damage caused by free radicals, allergens and other environmental factors. By calming inflammation and acting as a barrier that forms a protective shield for the skin’s surface, probiotics are also effective in targeting wrinkles and skin-aging aggressors. They can also help to hydrate aging skin, improve its elasticity and reduce sensitivity and sun damage.”

So, are you ready to bring some skin-renewing action to your complexion? We’ve got ten products to help you try this trend easily. From cleansers to serums, any of these goodies will give you gorgeous, healthier-looking skin.

7. Tula Hydrating Day And Night Cream, $49

Upgrade your daily cream with this hydrating pick. The formula works like a multivitamin to improve your skin’s smoothness and suppleness.

Read entire article here: Style Blazer